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Empower Her

The problem

Welcome visitors to your site with a short, engaging introduction. Double click to edit and add your own textIn a world where gender stereotypes persist, there exists a silent yet significant struggle for women aspiring to carve their paths in traditionally male-dominated fields. My graphic design project delves into this narrative, shedding light on the challenges faced by women who dare to defy convention and pursue careers in industries where they are outnumbered and undervalued.

By juxtaposing striking imagery with poignant statistics and personal stories, my project seeks to provoke thought, challenge perceptions, and advocate for the empowerment of women in male-dominated spheres. Through this exploration, I hope to inspire conversations, spark initiatives, and catalyse change towards a more inclusive and equitable future for women in all professions.

Current issues

-Gender Bias: Women may face bias in hiring, promotion, and recognition, stemming from entrenched stereotypes about gender roles and capabilities.

-Lack of Representation: The absence of female role models and mentors can make it challenging for women to envision themselves succeeding in male-dominated environments.

-Unequal Opportunities: Women may receive fewer opportunities for leadership roles, projects, or training compared to their male counterparts.

-Hostile Work Environment: Some workplaces perpetuate a culture of sexism, harassment, or exclusion, creating a hostile atmosphere for women.

-Pay Disparity: Women often experience wage gaps, earning less than men for the same work, which can contribute to feelings of undervaluation and discouragement

.-Work-Life Balance Challenges: Balancing demanding careers with caregiving responsibilities can be particularly daunting for women in industries with rigid or inflexible work cultures.

-Lack of Supportive Policies: Inadequate family leave, childcare, and flexible work arrangements can further impede women’s ability to thrive in male-dominated fields.

-Stereotype Threat: Fear of confirming negative stereotypes about women’s abilities in male-dominated fields can undermine confidence and performance.

Solution

Aim: To build a campaign that supports and encourages young women to start their careers in male-dominated fields.

Demographic

Young women aged 17-26

Touchpoints

App and Web

Social media

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